Arla Foods amba, Sønderhøj 14, 8260 Viby J, Denmark, arla@arlafoods.com ("Arla Foods"/ "we") knows that you care how information about you is used and shared and we in-tend to ensure that any such information coming into our possession is properly looked after.

This privacy policy ("Privacy Policy") sets out the steps that we take to ensure that any personal information provided to us is kept secure and confidential and is used only for the purposes for which it has been provided.

Arla Foods, is the data controller in relation to your personal information collected and processed through Arlafoods.com ("Website") and, thus, responsible for all matters in this regard.

Personal Information

The only personal information that we collect though the Website is the personal infor-mation that you provide to us when you register with us or when you communicate with us via our Website.

If you are connected to the Internet, you will have an Internet Protocol address ("IP ad-dress"), which may look something like this: 197.188.58.9. Our Website logs the user's IP address, which is automatically recognised by the Web server and which then deliv-ers the specific website to your computer. As a main rule, we do not use the automatic logging of IP addresses for other purposes than ensuring that the website functions correctly. However, third parties that may set cookies on the Website may use such in-formation for other purposes. The collection and use of such data is further described in our Cookie Policy.

The Website also uses cookies, which may collect personal information on you. You can read more about how we use cookies in our Cookie Policy.

You are not required by law to provide us with any personal information. However, in order to use the Website, the automatic logging of your IP address cannot be avoided.

If you do not wish to receive information, products or services from us, you may simply refrain from giving us your contact information, or if you have already done so, you may at any time request that we delete your information (see "Your rights" below). If you have consented to direct marketing via e-mail or other means, you may also withdraw your consent at any time.

Purposes for which Personal Information may be used

Any personal information that you provide to us will only be used for the following pur-poses:

To provide information, products or services to you as requested by you.
For marketing purposes, including information products and services from Arla Foods or the Arla Foods Group in which you may be interested.
For internal review and similar purposes.
To ensure that the Website functions properly and to improve the content of the Website.
To customise the content and/or layout of the Website for each individual user.
To notify users about updates to the Website.
For statistical purposes, such as statistics about the preferences of the users of the Website.

Your personal data may be anonymised for statistical purposes.

We process your personal information on the basis of your consent, where required by law, or on the basis of legitimate interests pursued by Arla Foods, where such interests are not overridden by your interests. Arla Foods' interests are communication with the users upon their request and commercial interests, including providing information on Arla Foods' products, communication regarding marketing initiatives, development of our products and services, etc.

Disclosure

We do not disclose any of your personal information to any third party, including mem-bers of the Arla Foods Group, without your prior consent or if otherwise permitted by law. If you request a service from us that requires that we pass information to a third party, who will then be the controller of the personal information, we will clearly inform you hereof in accordance with applicable law. Processors that process your personal information on behalf of us, e.g. suppliers, etc., may only process such information in accordance with instructions from us and in compliance with the applicable data pro-tection laws.

Retention time

We will only store your information for as long as necessary in order to insure function-ality or provide the services you have requested. As a main rule, your information will be retained up to 1 year, unless the specific circumstances, such as a dispute or com-plaint, require otherwise.

Your rights

We will at any time, at your request, provide you with a copy of any personal infor-mation that we are processing about you.

At your request and without undue delay, we will rectify inaccurate personal data con-cerning you or, under certain circumstances, delete the personal information, which we store about you. You may also request that we limit our processing of your personal in-formation if certain requirements are met, for example, where the accuracy of the data is contested or the processing has been unlawful. Furthermore, you have the right to re-ceive the data you have provided to us in a specific, commonly used format in order for you to use it in another context (data portability), if our processing is based on your consent.

When our processing of your personal information is based on your consent (e.g. when signing up for our e-mail newsletter), you may at any time withdraw your consent. If you choose to withdraw your consent, this will not affect the lawfulness of the processing undertaken before the withdrawal.

Please send us an e-mail with your request to arla@arlafoods.com or write a letter to Arla Foods amba, Sønderhøj 14, 8260 Viby J, Denmark.

If you are not satisfied with the way in which we have processed your personal infor-mation, you have a right to make a complaint to the Danish Data Protection Agency.

Changes to our Privacy Policy

If there are any changes to our Privacy Policy, we will post these changes here. To the extent the changes are material, we may inform you directly or request you to accept such changes 4 weeks’ prior the updated Privacy policy will apply.