Embrace Flexibility
We know that Gen Z’s approach to mealtimes is anything but conventional. Forget the three meal a day structure, this is a generation that snacks, grazes, and indulges when it suits them. Engineering a pizza offering that’s flexible and designed for all-day dining can help you cater to their habits. Think sharing pizzas, grab-and-go options, and late-night indulgences.
Create Buzz with Limited-Time Offers
Exclusive, limited-time menu items can create a sense of urgency and excitement. Seasonal flavours and one-time-only dishes appeal to Gen Z’s experimental nature, so these offerings can tempt them to try something new whilst driving footfall.
Prioritise Sustainability
Sustainability isn’t just a trend for Gen Z, it’s a necessity. With 72% of this group seeing healthy eating as integral to their physical and mental health1, plant-based and functional foods are increasingly popular. Highlight your sustainable practices, from reducing food waste to using eco-friendly packaging. Remember Gen Z pays close attention to these details and rewards brands that align with their environmental values.
Stimulate the Senses
When it comes to food, Gen Z wants an experience. They’re drawn to unique textures, bold flavours and experimental formats. Create menu items that combine unexpected ingredients or offer interactive elements. Sensory indulgence isn’t just about taste, it’s about creating moments they’ll want to share both in person and on social media.
Offer More Than Just Food
For Gen Z, the ‘vibe’ of a venue matters as much as the menu. Atmosphere, music and decor all play a role in their decision to visit. Competitive socialising, from gaming nights to trivia or quiz nights, can encourage them to stay longer and spend more. Creating a holistic experience sets you apart from the competition.
Capture the Power of Social Media
Over half of Gen Z checks a venue’s social media before visiting. Use these platforms to showcase your most Instagrammable dishes, share behind the scenes content and engage with user generated posts. A vibrant, engaging online presence is key to attracting this demographic.
Lean Into Snacking
Snacking is a global trend that’s particularly relevant to Gen Z, with almost two thirds preferring snacking over traditional mealtimes2. Offering a range of snackable formats can help you tap into this growing behaviour. Think bite-sized portions, convenient packaging, and healthy yet indulgent choices.
The Pizza Generation Guide
How to unlock Gen Z and grow your pizza business
Driving sales with Gen Z involves more than just understanding their preferences. It’s about leading with value, embracing innovation and creating memorable experiences. Align your strategies with their values and you’ll build loyalty and sales. Start by thinking like Gen Z—boldly, creatively, and with purpose.
Sources:
WGSN, “Gen Z Eating”, July 2022
WGSN, “Gen Z Eating”, July 2022