Soft Ice Trends & Tips
04 March 2024

Soft Ice Trends & Tips

Drive sales with these ice cream trends

The ice cream industry has developed tenfold in the last few years, with operators stepping up their innovation game. Being driven predominately by the UK, USA and Asia Pacific who are testing new flavours and formats on their menus.

One thing, we know for sure is that social media plays a huge part in exposure for your business and ice cream/soft serve menu items. Gen Z and Millennials are taking to social media, particularly Instagram and TikTok, to show off their latest 'Instagrammable' food finds, looking for picture perfect, innovative desserts.

”The revival of impulse purchases has accelerated the demand for on-the-go formats, such as single portion ice cream.” Euromonitor International, 2023

Top macro and flavour trends

We’ve done some research to bring you the top macro and flavour trends making an impact in 2023…

”Ice cream sales are largely driven by the desire for indulgence.”

Taking influence from Asian cultures and cuisine, there are a number of emerging flavour trends you can use to shape ice cream application on your menu.

The Arla Pro Slower Melt Soft Ice Mix holds for longer, giving stability to your toppings and retaining quality on delivery.

Buy the Arla Pro Slower Melt Soft Ice Mix now, from your local wholesaler.

Arla Pro Slower Melt Soft Ice Mix 2L

Arla Pro Slower Melt Soft Ice Mix 2L

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Let’s reinvent the ice cream landscape together!

If you want to learn more about our dairy solutions or what a partnership with us can do for your business, please contact your Arla Pro representative.

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