Here’s How Operators Can Stay Ahead

GLP-1 Is Reshaping UK Menus

Explore our GLP-1 hub for UK operators, with insights on GLP-1 users, menu trends and GLP-1 friendly recipes designed to meet changing diner expectations.

Stay ahead of GLP-1 menu trends

Across the UK, a new wave of health conscious consumers is changing how people choose, enjoy and value food when dining out. With GLP-1 medication use rising and appetite behaviours shifting, diners are increasingly seeking lighter, more balanced, protein rich meals that deliver satisfaction without heaviness.

This isn’t a niche trend, it’s a fast-moving shift in mainstream dining, with 56% of consumers now wanting to see lean, protein-led dishes as lighter options on menus*.

To support operators responding to these new expectations, Arla Pro is investing in dedicated GLP-1 insight, menu innovation and practical recipe development. We’ve partnered with a Recipe Developer & certified Nutritionist (NCFE Level 2 in Health and Nutrition) to create five GLP-1 friendly recipes, each designed to be protein forward, portion appropriate and built around high quality dairy ingredients.

With appetite changes accelerating faster than ever, our new GLP-1 hub brings together the guidance, menu ideas and industry leading dairy products that operators need to stay competitive in this evolving landscape.

*Arla Pro X VYPR Consumer Research, November 2025

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