Pizza Trends
27 November 2023

Pizza Trends

Explore some of the most dominating pizza trends to add increasingly experimental flavors to the crispy canvas.

Trendy toppings from across the globe

Topping trends can take your pizza from good to great, and you can take a deep dive into the most popular pizza trends here below.

The future is flexitarian

The growing demand for veggie options and meatalternatives isn’t going anywhere and over 90% of operators agree, claiming that they will offer meat substitutes as a topping option in the next 12 months.

Meat matters, too

The future might be flexitarian, but when it comes to pizza there are still plenty of meat-lovers around. Roasted and smoked meats are particularly popular, with 50% of consumers already enjoying roasted meat toppings. Smoked meats are also prevalent, with 45% already choosing them and 34% intending to in the future.

Fresh fish will also play a key role in the next year, with 40% of operators planning to add it to their menus in the near future.

42% of consumers say they like to experiment with new toppings and 44% with new formats.

Hungry for something new?

While pizza still is very trendy, consumers are more and more interested in new pizza styles and formats. In fact, 42% of consumers say they like to experiment with new toppings and 44% with new formats.

Get the most popular trends in re-thinking pizza styles here.


Healthy Indulgence

Pizza is one of the nations most loved dishes, but the love doesn’t stop there. People all over the world enjoy and indulge in pizza everyday.

However loved this dish may be, it does carry a carb load of calories and as we head further and further into the health conscious future, it’s important to understand how pizza can adapt to this food trend. Luckily it’s so simple to do.

So, we know health is a leading trend across the board for years now, and pizza doesn’t escape. Try offering healthier options like Pizza Express’ “Leggera” range under 600 calories. Alternatively try mixing seeds or superfoods like turmeric in to your bases for a healthy proposition. 
Or perhaps, start with the base? Cauliflower, pita, beetroot, spinach and many more veggie options can be used as a classic pizza base alternative.


All over the world people are looking for a taste of the highlife and this is becoming an increasing trend. Premiumisationis a great trend to tap into since spend is up and traffic is down, meaning there are fewer but more valuable occasions. As customers are willing to spend more on each visit, try offering upgrades with premium options like buffalo mozzarella or combining in a meal deal with other dishes.

The key thing to remember here is people are willing to pay more for higher quality, better experiences, extra benefits and added value.

Focus on Natural

Customers are looking for natural, responsibly- sourced ingredients and turning their back on processed meats. This trend has surfaced from the rise in the plant based lifestyle, the global warming affects and people wanting to live a healthier lifestyle. The fact that ArlaPro is farmer-owned business fits well with any communication to your customers, that you are proud to be sourcing the best quality ingredients that supports dairy farmers.

The key here is transparency within your business, so every consumer is assured by the ethical journey of their food.

Demand for delivery

88 % of consumers expect to maintain or increase their spend on ordering food delivery over the next 12 months.


Mobile Ordering

Technology is becoming more and more important in the food industry. There are now far more convenient ways to enjoy a tasty takeaway without having to leave your house. Mobile ordering apps like those used in Harvester, Wetherspoons & Hungry Horse are adding value to experience for customers. Mobile ordering apps can leverage a food business by widening brand awareness, attracting new customers and by reducing the risk of mistakes or problems at the point of purchase.

You don’t have to go tech mad, but it’s important to know that technology is constantly involving and implementing some handy gear into your business will provide a much more streamline experience for the consumer and staff.