Soft Serve for Every Occasion

Slower-Melt Soft Serve - the new mix from Arla® Pro.

Serve up the fastest-growing dessert.
Adding ice cream to your menu opens the door to fresh, high-impact dishes that draw attention and keep guests coming back. It’s a simple upgrade with big potential — whether you elevate existing favourites or introduce something new.

And the timing couldn’t be better. Ice cream is one of the fastest-growing categories in foodservice, with sales set to rise by 6% and reach £3.2 billion over the next four years. Consumers are actively seeking more indulgent moments and treat occasions — and ice cream is exactly where that demand is heading.

Discover the latest soft ice cream trends

Social media is shaping what diners crave. Gen Z, Millennials, and rising Gen Alpha are scrolling for bold, creative, and visually striking desserts. Soft serve that looks as good as it tastes stands out—and keeps your menu ahead of the curve.

Get inspired by soft ice cream trends
Discover the latest soft ice cream trends

Effortless Soft Serve Perfection

Arla® Pro has been crafting great soft serve since 1995, producing enough mix each year for more than 130 million servings. It’s a craft we know—and one we’re proud to share with you.

Today, we offer two ready-to-use, UHT soft serve mixes designed to help you create standout summer treats in kiosks, cafés, or anywhere soft serve is on the menu. Both work seamlessly in any soft serve machine and are ideal even for smaller-volume setups like traditional ice cream makers or Pacojet systems.

Our lactose-free classic is a versatile base for endless flavour creativity, while the new plant-based option delivers a great taste all on its own.

Whichever you choose, you can count on a smooth texture, great flavour, and a slow melt—soft serve that holds its shape, stays photo-ready, and reaches your customers exactly as it should.

Your Soft Serve Training Hub

Your go-to guide for perfect soft serve
Whether you’re starting up your machine or fine-tuning your daily flow, this section keeps your service running smoothly. Here you’ll find step-by-step guidance, practical product tips, and simple troubleshooting advice—everything you need to make soft serve easy and reliable. From quick FAQs to creative serving ideas, it’s all designed to help you deliver consistent quality and delight your customers, every time.

Soft Serve Menu Pricing & Profit Tool

Soft serve means sweet profits. Discover how much you can earn with our quick profitability guide.

Read more about the soft serve profit calculator
Soft Serve Menu Pricing & Profit Tool

The Inside Scoop: Soft Serve FAQs

Everything you wanted to know about Soft Serve.

Read more about faqs
The Inside Scoop: Soft Serve FAQs